Before thinking about what film, television, play or book I want to endeavour in I always think about the genre. Genre is a way of catagorising something, through what the main theme is. For example we have 'triller' as a genre and ' romantic comedy'.
In most cases I can tell immediately what the genre is just by looking at the sleeve, cover, program, whatever. The marketing crew always try and make sure that the genre is fairly apparant, this is so that the comsumer easily knows what genre to expect without reading to far into it. Also, when film makers are creating a film its always pretty imperative that they have a indefinate preconceived idea of genre, so they know what audience to aim their film at.
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